Kindergarten Kickstart LIVE!

When COVID meant in-person open houses were not possible, the Communications team created a Live, virtual event that engaged parents, featured a live Q&A, in-house experts, 360 degree tours of classrooms and more. Over 600 families were engaged and parents registered 1,400 children immediately following the event. Content from the event was repurposed for social media to leverage the success of the campaign and continue to drive Kindergarten registration.

Website: www.dsbn.org/kindergarten

Project:

  • Campaign collateral

  • SEO Website

  • Facebook advertising

  • Internal advertising

  • Posters

  • Goody bags

    • Barkley stuffies and an original book, written and designed in-house, were sent to every parent who registered in advance of the event to develop brand recognition and loyalty

  • School-based advertising

  • Content marketing

    • sponsored article about Kindergarten at the DSBN in Niagara’s dailies
Next

Kindergarten Open House